A strong brand is so much more than just a logo. The best brands connect with our emotions, and become part of our routines. Alex Mazin and the rest of the staff of Bud’s Goods and Provisions understand that value and are striving to normalize the local cannabis culture with their new dispensary. Alex shares the story of how Bud’s was able to open during a pandemic, and plans for what’s next for the brand. Definitely a good episode for our buds.